Seeking a diverse tribe

From Seth Godin’s recent blog about the monopoly of Google search:

While it’s tempting to seek to be picked by authorities and found by strangers, the more reliable path is to organize and connect those that seek to be part of a tribe, to establish better cultural norms and then persist in making promises and keeping them.

I’m into this sentence, but “seek” is doing a lot of lifting. It’s hard work to build an interesting and diverse tribe of people that don’t look like you or have your same lived experiences.